Kannoneer Returns Fire on Ford Motors
We recently posted an article that ruffled a few feathers and solicited a response from Scott Monty in Global Digital Communications for Ford Motor Company.
The following was in response to the Kannon Fodder post “Superbowl Advertising – GM, Chrysler and Ford are missing the point”
We here at the Kannon Team would like to thank you for responding to our post – Ford is doing the right thing by monitoring influential blogs – kudos to you!
Yes, we will concede the point that Ford has yet to take bailout money – but the point about transparency in advertising is still valid – now is not the time for the same old hyperbole. Really, does anyone really believe this is my “last chance to save?”
And, yes your dealers are independent. The US has a broken system of dealerships – the US car manufacturers do not sell cars to people – they sell to dealers. And given the convoluted system of dealer hold-backs, incentives and behind the scenes bonuses – and the tradition of dealers mixing negotiations to extract the highest profit margin possible, it’s no wonder that people don’t trust the industry.
How about Ford be the first manufacturer to say enough is enough. Tell the world what you sold the car to the dealer for, and make transparent all the rest.
The dealers who embrace honesty will survive – those who continue to play games will fail.
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Ford the car manufacturers really following through and stop playing games, That is a joke! “people might start trusting again”. I trusted the Linclon product as a luxury model, safe a secure for my son to drive, and what did this trust get me, a burned body. Because they failed to recall my car! 7 months later I go to my mail box , and a recall notice, even after the Ford investigators had already veiwed my burn-up car in storage. Sure, I have my son take it right down to the dealership and have it repaired. Oh I forgot! He’s dead and I don’t have a car to get there!!!!! 26 months later here I am still fighting with Ford. Or should I say being ignored by Ford. They want Payton to have never existed. They are truly a wonderful company that cares about the consumer NOT!!!
I appreciate your perspicacity regarding this idea. I think this was tried before by Saturn. Not sure how it worked out for them – you might ask GM.
Scott Monty
Global Digital Communications
Ford Motor Company