Forget the Super Bowl Ads
I didn’t pay much attention to the Super Bowl or the always anticipated big bucks advertisements that debut during the game. Plaxico Burress’ moronic late night behavior saw to that. The game was on while other Sunday night obligations were tended to.
The most meaningful ad of the day wasn’t on during the game. It was broadcast earlier in the afternoon, and was for Touch of Grey by Just For Men hair coloring. Until yesterday the tack taken on these ads had to do with sex appeal; the plot line followed a recently divorced or still on the market guy trying to impress a younger date. He was uptight about his greying temples. Enter the product. Casanova’s reborn.
Not this time, and not in this economy. Two men sitting on a couch in a reception area are both waiting for job interviews. One hopes his grey makes him look experienced, the other thinks his full head of dark hair makes him look energetic. Enter touch of grey, which provides the synthesis needed for the two men to become one, one who looks both knowledgeable and capable of going full bore all day long. At least that’s the premise the ad’s trying to communicate.
You know we’re in an economic slump when Madison Avenue deems job hunting a more effective motivator than sex appeal when promoting a product.
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Ha! Great point – I saw the one where the son was going off to college and the gray haired Dad was worried about a promotion!
I remember when it was about the babes – now it’s about the bucks!